April Longchamp brings its Artwalk movement to New York's Fifth avenue
In anticipation of the opening, the building’s façade was adorned with the work of French artist, Remed, the latest artist commissioned by Longchamp through its Artwalk Movement.
Longchamp first launched its Artwalk series in 2016 as a way of transforming the conspicuous sites of its new store construction and renovations into large-scale public works of art. The program debuted in partnership with Ryan McGinness, who covered the brand’s historical Saint-Honoré store in Paris during its renovation with graphic, digitally printed. For the second installation, German artist Franz Ackerman was enlisted by the French luxury house to design a spectacular covering during the construction of the brand’s new Shanghai store, which recently opened in Spring 2017.
As Longchamp continues its global expansion with the Fifth Avenue Flagship, Paris-born artist Guillaume Alby, best known as Remed, was invited to create the latest work in the Artwalk series.
His painting, titled ‘L’Eau delà – Émoi’, will be unveiled on the store façade and will remain for New Yorkers and tourists to enjoy throughout the store’s construction.
Jean Cassegrain, LONGCHAMP CEO adds: “We are thrilled to be continuing our Artwalk movement in New York with this beautiful and modern piece by Remed. It is exciting to see his work come to life on such a largescale canvas and we hope that it will be enjoyed by the public until we are ready to open the doors of our Fifth Avenue flagship.